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    <pubDate>Tue, 07 Feb 2012 07:52:38 GMT</pubDate>
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      <title>Buck's Tip: The Power of the Testimonial</title>
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      <description>Testify. A good testimonial attracts attention, conveys a benefit, and achieves credibility. If a testimonial sounds so good that you couldn't have said it better yourself, then it probably won't sound credible to the reader.</description>
      <author>buck@dnnprofessor.com</author>
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